Hollister Holiday 2022
Contributions:
• Assigned as Marketing Design Lead for Hollister's Holiday 2022 product campaign.
• Oversaw project management for the marketing design team while directly contributing to the design of all in-store signage and marketing collateral.
• Successfully led the team in delivering over 250 assets across digital platforms, social media, and global retail stores, ensuring a cohesive and scalable design system across all channels.
• Conceptualized and developed creative strategies, including mood boards and typography direction.
Results:
• Seamless project completion supporting holiday product campaign driving traffic across all sales channels.
• Improved team cohesion and overall confidence in team's ability to execute large quantities of design work across many applications on time without sacrificing quality or a lapse in marketing strategy.
• Established best practices for upcoming seasons improving process workflows to improve overall throughput by increasing cycle times across all design development touchpoints.
Store Signage Support: First Floorset
Curated photo assortment designed to show breadth of product in over 500 stores global.
Store Signage Support: Second Floorset
Curated photo assortment designed to show breadth of product in over 500 stores global.
Additional Signage Support
Scaled design system to apply to multiple applications and promo messages.
Additional Collateral Items:
Holiday Bags, Store Displays, Window Clings
