Hollister Jeans Co. Spring 23 - Rethink Your Fit
Contributions:
• Developed creative concept, including mood boards and typography direction.
• Led design team to deliver over 200 assets for paid media, social platforms, and store signage.
• Managed and presented concept decks to senior leadership.
• Created initial design mockups for social media posts and in-store signage.
Results:
• Seamless project completion supporting holiday product campaign driving traffic across all sales channels.
• Improved team cohesion and overall confidence in team's ability to execute large quantities of design work across many applications on time without sacrificing quality or a lapse in marketing strategy.
• Established best practices for upcoming seasons improving process workflows to improve overall throughput by increasing cycle times across all design development touchpoints.
Social Media Mock Ups
• Using swipe from market research - provided proof of concept for design system.
Site and Paid Social Media Design
Stores Design:
• Includes Front of Store Mockups
Front of store window banners displaying key campaign photography for Women's and Men's product.
Front of store column banners and easel signage created for different store configuration and placement.
Type Design System Menus
• Designed scalable type system used across all channels and teams.
