Hollister - Fall 22 - Product Marketing Design - All Day Game Play
Contributions:
• Provided end to end design system from creative concept through final asset delivery.
• Created content for all customer touch points; paid media, organic social, site and store.
• Developed and produced all motion graphics, design iconography, and type design system.
• Provided photoshoot support through concept mock ups and by giving guidance on design application.
• Photo credit: Molly Haring, Anna Harty, Hollister Photo Studio Team.
Left - Stores table sign designed to live along side product. Right - Type exploration / graphic menu.
Creative Concept and Photoshoot Inspiration.
• Curated visual guidance for design team and photo studio team.
• Provided proof of concept through combined market research, swipe inspiration and applied design system.
